Tim had always considered himself “adaptable.” He read the books. Listened to the podcasts. Knew how to talk about psychological safety without making it weird. So when the new UX lead pitched a homepage as “more of a vibes-based journey,” Tim didn’t just approve — he encouraged. “Let’s not gate creativity,” he’d said. Over the next five months, he let the team run. Weekly updates to leadership were light: “Good momentum,” “Strong early signals,” “Can’t wait to show you.” No one pressed. And Tim — eager to be seen as supportive, not overbearing — never offered much more.
Next Thing You Know, your Website Was Redesigned for the UX Team — Not Your Clients
